Why Did Airtel and Tigo Merger?

It isn’t news anymore that two network giants in Ghana combined their resources to bring great and improved services to their Clients. It began as speculation that Airtel and Tigo should merge. Ghanaians didn’t believe it was possible because such a Merger of its kind had never happened before.

Airtel Ghana and Tigo Ghana, two of the biggest telecommunication companies in Ghana, announced their merger in March 2017. This merger created the second-largest telecom operator in Ghana, with a combined customer base of over 10 million. The merger was a significant development in the telecom industry in Ghana and has had a considerable impact on the sector. In this blog, we will explore the reasons why Airtel Ghana and Tigo Ghana merged, as stated on their official websites.

Market Dynamics

One of the primary reasons why Airtel Ghana and Tigo Ghana merged was to strengthen their position in the highly competitive telecom market in Ghana. The telecom industry in Ghana is highly competitive, with several players offering a wide range of products and services. Airtel Ghana and Tigo Ghana recognized the need to consolidate their operations to compete effectively with other telecom operators. The merger created a larger, more robust telecom operator that could better compete with its rivals.

Synergy and Operational Efficiency

Another reason why Airtel Ghana and Tigo Ghana merged was to achieve operational efficiency and cost savings. The merger allowed the two companies to combine their resources, including their network infrastructure, technology, and human resources. By combining their resources, Airtel Ghana and Tigo Ghana could eliminate redundancies and streamline their operations. The merger also allowed the companies to benefit from economies of scale, reducing costs and increasing efficiency.

Service Offering and Innovation

Airtel Ghana and Tigo Ghana were both known for their innovative products and services. By merging, the two companies could combine their product portfolios, offering their customers a wider range of products and services. The merger allowed Airtel Ghana and Tigo Ghana to leverage each other’s strengths in product development and innovation, resulting in a better customer experience. The combined company could also invest more in research and development, leading to the introduction of new products and services.

The merger between Airtel Ghana and Tigo Ghana was a significant development in the telecom industry in Ghana. As stated on their official websites, the primary reasons for the merger were to strengthen their position in the market, achieve operational efficiency and cost savings, and improve their service offering and innovation. The merger created a more robust telecom operator that could better compete with its rivals and provide its customers with a better experience. The merger was a strategic move by Airtel Ghana and Tigo Ghana, and it will be interesting to see how it shapes the future of the telecom industry in Ghana.

The merger, the first of its kind in Ghana, will serve 10 million subscribers and now the Second Largest Telecommunication network in Ghana. As a user am sure you have lots of questions going through your mind. Like,

Will customers need to change their Sim?

There won’t be any need to change your sim if it’s registered already. Unless you want to upgrade to 4G. Which as of the publishing of this article hasn’t been launched yet.

Are customers supposed to panic?

No, customers need not panic because this kind of merger isn’t the first of its kind in the world. Network providers will make sure every customer has no problem.

What happens to my existing data and airtime on Airtel or Tigo?

It remains the same unless it was set to expire on a particular date. Customers who have Airtime can still make calls to other networks. Just this time if, a customer calls an Airtel or Tigo number they will enjoy the privilege of reduced rates.

Do I need to go and register for Mobile Money Again?

No, just continue to use your Airtel or Tigo to make Mobile transactions like paying bills, and fees, purchasing airtime and Data Bundle. Keep on talking and browsing cause Life is Simple.